Ideation

While working as a project manager at Pavone Marketing Group, I was asked to ideate or think of a clever, unique way for Herr's® salespeople to market a new line of healthy snack choices. I thought, why not go with a picnic basket design, that would showcase the products that they were presenting to prospective clients. My efforts were well received by the agency.

Herr's® "Thinking Outside the Box" Healthy Chip

Picnic Basket Concept

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