Ad Campaigns

As a highly creative individual, I have always been able to come up with the "big idea" pretty effortlessly with regards to new campaign ideas for brands or products. I am able to come up with one after the other, after the other. Here are a couple of those original ideas which I plan to pitch either through an agency or directly to the respective companies. I have also come up with "big ideas" for other major brands such as Oil of Olay®, Planet Fitness®, Aston Martin® and Toll Brothers®.

When my youngest son was in pre-K, I was invited to attend one of his classes. The students were working on an art project and I was moved by what I saw happening before my eyes. The symbolism here is abundantly clear and in general, I thought it made for a great shot.* 

Many years later, when I was composing some advertisment ideas to pitch, I recalled that Benetton® was always promoting their color concept and tagline "United Colors of Benetton" and I thought that this image and my original tagline of "Painting with the Colors of the World™" would be a nice angle and something that they could roll out into a large global campaign.

* This picture and the concept depicted are the copyright of Eric J. Kraus

When I came upon this great image of a casual moment showing a woman with legs and sandals positioned freely outside a car window by the ocean, I had the idea to roll it into an ad campaign for Volkswagen. From what I recalled, they were known for their "hip" and thought provoking advertising. I think the image and my original tagline "It's That Good™" speaks for itself and conveys a sense of fun and carefree enjoyment that one could really only ever experience with the purchase of a new Volkswagen vehicle. I'm not even sure if the vehicle shown in this picture is a Volkswagen, but the image would be reshot and the font of the ad copy finessed to match brand requirements.**

* Unless otherwise noted, the creative campaign ideas, concepts and taglines depicted on this website are the copyright and trademark of Eric J. Kraus. The products/brands depicted are the trademark and copyright of the respective companies and are only shown for reference purposes.

** The picture used for reference is the copyright of the respective photographer and is used for reference purposes only. 

All creative content, including ideas and intellectual properties depicted on this website, unless otherwise indicated , are the copyright © of Eric J. Kraus.